Essay about Operations Management Tata Motors - 5379 Words

BSM311-Operations Management Submission 7th January 2013 Arif Tigadi 1109988 Operations Management Strategy of Tata Motors Word count : 5051 1 BSM311-Operations Management Submission 7th January 2013 Arif Tigadi 1109988 Executive summary: This report discusses the Operation management of India’s leading and the largest automobile manufacturer â€Å"Tata Motors†. In today’s business environment Operations management plays an important role in deciding the success of the company .Operations management uses the input resources to produce output to fulfil the market requirement. This report discusses the operation strategy adopted by Tata motors used in the manufacturing of its vehicles in India and its strong value chain†¦show more content†¦Among them is Jaguar Land Rover, a business comprising two iconic British brands that was acquired in 2008.Tata Motors started exporting vehicles since 1961 and since then it has been expanding its footprints internationally. Tata Motors is marketing its passenger and commercial vehicles in several countries in South Asia, South America, Europe, CIS, Middle East, and Africa. It has its operations in Senegal, Bangladesh and Ukraine thro ugh franchise and joint ventures. (http://tatamotors.com/know-us/company-profile.php). The success of Tata Motors over the last 67 years is its ability to understand its customer needs and transform them into customer desired products through their excellent RD. Tata Motors established its Engineering Research centre in 1966 and employs around 5000 engineers and scientist who has enabled pioneering technologies and products. It has RD centres in India, UK, Spain and South Korea. Tata Motors has developed India’s first indigenous sports utility vehicle, light commercial vehicle and first fully Indigenous passenger car. (http://tatamotors.com/know-us/companyprofile.php) Tata Motors first fully indigenous passenger car â€Å"Tata Indica† became India’s largest selling car in its segment soon within two years of its launch. In 2005, Tata Motors created a new segment of mini truck by launching the Tata Ace which is Indias first indigenously developed mini-truck. Keep ing its pioneering tradition, Tata Motors entered a new era in IndianShow MoreRelatedTata Motors Increase in Its Global Footprint Essay580 Words   |  3 Pagescompanies, Tata Motors are part of the Tata Group a sprawling conglomerate with a presence across many industries. Chiquita Brands International Inc. is the global market leaders in producing, distributing, and marketer of bananas (Chiquita story). Chiquita’s global expansion came from acquiring existing businesses. 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